Small Business Marketing and Advertising Strategy

Develop a Sales and Marketing Strategy Using Best Practices for Small Business

Creative Business Promotion

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By Shawn McGee

Marketing Consultant and Author

We encounter a boatload of advertising on a daily basis. A boatload. Chances are good you have a browser window open right now that contains some sort of advertising. You might have a newspaper in the room or a pile of mail, both of which are likely to include advertising. Just about every television station runs advertising of some sort.

Even PBS, which claims on its website to "enrich the lives of all Americans... through the power of noncommercial television", makes sure to let you know the name and tag line of every major organization that sponsors their programs.

And when it's not giving airtime to other interests, PBD is interrupting its shows every few weeks, dozens of times a day, for 10 minutes at a time to ask its viewers for money. We can quibble over the definition of "commercial", but it's advertising nonetheless.

Sorry for the rant on PBS...

The point is we are inundated with advertising all the time. It is more critical than ever to think outside the box when creating your marketing messages. Some organizations turn to an advertising company for help with their business promotion.

For small business owners, there is no turning to advertising companies for help. It's up to you to create memorable advertising. You have to create advertising that leverages whatever opportunity you are given to inspire potential customers.

Below are a few terrific examples of creative advertising that inspires. Take a moment to consider how you can reach your potential customers in unique and effective ways.

Folgers Business Promotion

Learn how to develop creative business promotion techniques with Leverage Marketing.

Marketing Articles, White Papers, Resources

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